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AI for retail and e-commerce businesses
We help retailers and e-commerce businesses use AI for customer service, product content and returns, with a clear route for customers to reach a person.

Where the time goes
Tasks AI can take on in retail
- 01Customer support volumes are high and many questions repeat
- 02Writing product content for a large range is slow and inconsistent
- 03Personalisation is hard to set up without the right tools and data
- 04Stock and delivery questions take staff time away from selling
- 05Returns are processed by hand, one request at a time
Possible uses
Tasks AI can take on in retail
Tasks we can test with your team. The first tab shows a workflow from a related client project.
Customer service agents
AI agents that answer order, returns and product questions, including outside opening hours, with complaints and unusual cases passed to your team.

Product content workflowbloobloom product content: the agent reads a product sheet, applies the brand voice and drafts the Shopify page, launch email and Instagram captions for the marketer to approve
Product content generation
Draft product descriptions, titles and metadata produced from your product data and style guide, checked by your team before publishing.
Stock and delivery questions
Agents that answer stock, lead time and delivery questions from your inventory data, and pass anything they cannot answer to a person.
Personalised recommendations
Recommendation tools that suggest relevant products based on browsing history, purchase behaviour and customer segment.
Returns processing automation
Returns intake, reason coding and refund or exchange requests prepared for approval, with agreed limits on what is processed automatically.
Overview
How we work in retail
Retailers deal with high volumes of similar customer questions, large product ranges and several sales channels. We work with independent retailers, multi-site operators and e-commerce businesses on customer service agents, product content, personalisation and returns handling. Each project starts with a measure of the current workload, so the result can be compared with it.
Retail projects can involve consumer protection law and UK GDPR, particularly around customer data and automated decisions about customers. Before launch, we agree with you which rules apply and how the tool handles them, including how refunds, cancellations and complaints reach a person.
What changes
- 01
Fewer repeat questions reaching your support team, measured against current contact volumes
- 02
Less staff time spent writing product content
- 03
Product suggestions based on what each customer has viewed and bought
- 04
Returns processed sooner, with exceptions sent to a person
How we help
Services for retail
For tasks your team repeats every dayAgent DeploymentsAI agents that carry out agreed steps across your tools, with a named person approving their work.
For software built around your processApplication DevelopmentSoftware designed and built around your processes, users and existing systems, then tested with the people who will use it.
For deciding what to buildAI ConsultancyA written plan of which tasks AI can take on in your business, what each would cost and which to start with.
For teams starting with AIAI WorkshopsPractical sessions where your team uses AI on its own tasks and learns what needs checking.Talk to us
How does the work run in your business?
Bring one task from your shop or customer service, such as product copy or returns. We will tell you which steps AI can take on and who checks them.