who we are
We build AI into the work your business already does.
We put AI to work on one real job at a time, with the people who do that job, so your team owns the result and can extend it.
We put AI to work on one real job at a time, with the people who do that job, so your team owns the result and can extend it.
Our story
A different kind of technology partner
We founded Reformat Labs with a simple belief: the gap between what AI can do and what most businesses actually benefit from is far too wide. The reason is rarely the technology. Usually the owner was never given one clear first job, an agreed picture of what good looks like, and someone who stayed until it worked. That is the work we do.
Whether this is your first AI project or your fifth, we meet you where you are, with the expertise, the models, and the process to move you forward.
- Vendor-agnostic, our advice is always in your best interest
- Senior-led delivery, not junior pass-offs
- Embedded in your team, not parachuted in
"We exist to close the gap between what AI can do and what your business actually benefits from."
Platform expertise
We work across the leading AI platforms
We're model-agnostic. We select and configure the right platform for each problem, never the other way around.
Used for complex reasoning, long-context analysis, and nuanced written outputs.
Our default for agent workflows, code generation, and multimodal tasks.
Enterprise-grade deployments with data residency, compliance, and Microsoft 365 integration.
Applied where deep Google Workspace integration or multimodal search is required.
Open-weight models for on-premise or private cloud deployments where data cannot leave the building.
Fast, efficient models for high-volume classification, routing, and cost-sensitive workloads.
What we do
Our services
AI Workshops
Structured sessions that upskill your team and identify your highest-value AI opportunities.
Explore AI WorkshopsAgent Deployments
End-to-end build and deployment of AI agents that automate real business processes.
Explore Agent DeploymentsAI Consultancy
Clear strategic roadmaps grounded in your operations, not off-the-shelf advice.
Explore AI ConsultancyApp Dev
Custom AI-integrated applications built for the way your business actually works.
Explore App DevManaged Services
Ongoing management and optimisation of the AI systems we build together.
Explore Managed ServicesWhat we stand for
Four principles. Every engagement.
From the first conversation to final delivery, these are the commitments that never change.
Clarity over complexity
We say which option we would pick, and why. Whether it's a technology decision or a project milestone, we communicate clearly and act decisively.
Outcomes, not outputs
We measure success by the impact we deliver for your business, not by lines of code written or hours billed.
One job first
We start with the one process where AI will make the most difference for your team, agree what good looks like, and make that work before anything else.
Partnership over transactions
We invest in long-term relationships. We succeed when you succeed, and we build that alignment into every engagement.
Our promise
AI that works in the real world, not just in a demo.
We've seen what happens when AI projects are driven by hype rather than substance. Long timelines, generic outputs, and tools that nobody actually uses. We built Reformat Labs to do things differently.
We move at business speed
Strategy work is short and it ends in a decision. We identify the first job with you within weeks, agree what good looks like, write the plan down, and start building.
Senior-led, start to finish
Every engagement is led by practitioners who have built and deployed AI systems in real businesses. You will never be handed to a junior team after the sales conversation.
Your team walks away capable
We don't create dependency. Every project includes knowledge transfer so your people understand, own, and can extend what we build together.
Ready to see what's actually possible for your business?
Book a meetingOur team
The people behind the work
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Start here
Start with one job.
Tell us which process costs your team the most time each week. We will tell you plainly whether AI can take it on, what that would involve, and whether we are the right people to build it. You will hear back within one business day.