Industry · Hospitality
AI and technology built for hospitality businesses
The best hospitality experiences feel effortless. Behind the scenes, AI can handle the volume, repetition, and admin: your team can focus on the things that actually make guests want to return.
The best hospitality experiences feel effortless. Behind the scenes, AI can handle the volume, repetition, and admin: your team can focus on the things that actually make guests want to return.
The challenge
What we understand about hospitality businesses
Hospitality businesses compete on experience, and technology is increasingly what separates the best from the rest. Whether you need a guest communication tool, AI-powered demand forecasting, or a custom reservations platform, we build and operate the software that keeps your guests coming back.
Book a meetingCommon pain points
Guest enquiries and booking requests arrive across multiple channels at all hours
Online review monitoring and responses take staff time but drive bookings
Staff training is time-consuming, inconsistent, and hard to scale across seasonal teams
Demand forecasting is done manually, leading to over- and under-staffing
Pre-arrival and post-stay communications are under-resourced
What we build
AI and software use cases for hospitality
Booking and enquiry assistant
AI agents that handle availability queries, booking requests, and room specification questions across your website, email, and messaging channels.
Guest communication automation
Automated pre-arrival information, check-in instructions, in-stay service requests, and post-stay follow-up, personalised to each guest.
Review monitoring and response
AI tools that monitor new reviews across platforms, draft responses aligned to your brand voice, and flag issues for management attention.
Staff training content
AI-generated training materials, service standards guides, and onboarding content, maintained centrally and deployed consistently across your team.
Demand forecasting
AI-assisted occupancy and demand models that improve staffing, purchasing, and pricing decisions, reducing waste and improving margin.
Regulatory context
How we approach compliance in hospitality
All deployments comply with UK GDPR, including guest data handling, consent management, and data retention. Licensing, food hygiene, and accessibility requirements are factored into any application builds.
What good looks like
Outcomes our hospitality clients achieve
Fewer front-desk and reservations tasks through automated guest communication
Improved review response rate and guest satisfaction scores
More consistent service delivery through better-trained teams
Better occupancy management through improved demand forecasting
Also from Reformat Labs
Other industries we serve
Start here
Start with one job.
Tell us which process costs your team the most time each week. We will tell you plainly whether AI can take it on, what that would involve, and whether we are the right people to build it. You will hear back within one business day.