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Bring supported reviews into one workflow and prepare replies for approval, with complaints passed to the right person. Which platforms are covered depends on what each one allows.
AI review management gathers new reviews from the platforms it can connect to, drafts a reply to each that responds to what the reviewer said, and puts the drafts in front of a person to approve. Complaints and reviews that raise refunds, safety or legal issues go to the person you choose. The time saved depends on review volume and how much editing the drafts need.
See it run
Product content workflow in practice
The workflow as it runs day to day, with a person signing off at the end. Sample data.
Product content workflowbloobloom product content: the agent reads a product sheet, applies the brand voice and drafts the Shopify page, launch email and Instagram captions for the marketer to approve
The problem
Why review replies take time
AI review management gathers new reviews from the platforms it can connect to, drafts a reply to each that responds to what the reviewer said, and puts the drafts in front of a person to approve. Complaints and reviews that raise refunds, safety or legal issues go to the person you choose. The time saved depends on review volume and how much editing the drafts need.
Guests read reviews and the replies to them. Writing a considered reply to each one takes time, especially in busy periods, and replies can fall behind.
Drafting replies from the review text and your venue information makes it easier to keep up. A person approves each reply, and replies leave out guest booking details and other personal information.
How it works
How replies are prepared
New reviews gathered into one list from the platforms that allow a connection. Platforms that do not may need checking by hand.
A draft reply that responds to what the reviewer said, written in your venue's tone from your information and example replies.
Drafts wait for a person to approve or edit them. You can choose to publish replies to short positive reviews automatically, where the platform allows it.
Review volume, ratings and reply status tracked over time, so you can see which topics keep coming up.
How we help
Working with Reformat Labs
We build review management tools for hospitality businesses, set up with your venue information, tone and approval steps.
Our page on AI for hospitality businesses covers other hospitality tasks we can help with.
Common questions
Questions about AI review management for hospitality
Which review platforms does AI cover?
It depends on what each platform allows. Some let businesses read and reply to reviews through other tools. Others limit access, in which case reviews are checked by hand or approved replies are pasted in. We confirm coverage for your platforms during scoping.
How does AI know what to say in a review response?
We set it up with your venue information, such as menu, facilities and policies, plus your preferred tone and example replies. It drafts a reply to each review. You approve it before publishing, or choose automatic publishing for review types you specify.
What about negative reviews? Can AI handle those?
The tool drafts a reply that acknowledges the issue and offers a way to continue the conversation privately. Reviews that mention refunds, safety, allergies or legal issues go to the person you choose before a reply is drafted.
Does responding to reviews improve ratings?
A reply does not change a rating directly, and we make no promise about its effect on search position. Replies let you thank guests, answer criticism and show future guests how you respond to feedback.
How much time does AI review management save?
That depends on how many reviews you receive and how much editing the drafts need. Record how long replies take now for a few weeks, then compare after the change, including approval time.
Talk to us
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