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Start an assessmentDraft property listings from verified details
Create a first draft from the property record, then check the facts, wording and required information before publishing. The draft describes only what the record contains.
AI property listing tools draft a headline, description and key features from the verified details in your property record, such as bedrooms, features, location and EPC rating, in your agency's style. A negotiator checks the facts, adds observations from the visit and confirms the required information before the listing is published.
See it run
Viewing coordination agent in practice
The workflow as it runs day to day, with a person signing off at the end. Sample data.
Viewing coordination agentCountrywide viewing coordination: the agent reads a viewing request, finds a free slot in the negotiator’s Outlook diary, texts the applicant a confirmation and asks for feedback after the viewing
The opportunity
How AI drafts a property listing
AI property listing tools draft a headline, description and key features from the verified details in your property record, such as bedrooms, features, location and EPC rating, in your agency's style. A negotiator checks the facts, adds observations from the visit and confirms the required information before the listing is published.
Writing a good listing takes time, and when the office is busy, listings can end up thin or generic.
A first draft from the property record gives the negotiator a starting point. We set the tool up to use only the details in the record, so it does not add features, amenities or suitability claims of its own. Missing information is flagged for the negotiator to fill in.
How it works
How a listing is prepared
Key details taken from your CRM or entered by the negotiator: bedrooms, bathrooms, location, key features, EPC rating and tenure.
A headline, main description and key selling points drafted in your agency's style from those details alone.
The negotiator checks the facts against the record, adds observations from the visit and confirms the required information is present.
Once approved, the listing goes to your website and portals through your CRM or usual process. Publishing happens only after approval.
How we help
Working with Reformat Labs
We build listing tools for estate agencies, set up with your agency style and connected to your property system where it allows.
Our page on AI for estate agencies sets out other agency tasks we work on.
Common questions
Questions about AI property listing descriptions
How does AI generate property listing descriptions?
The tool takes the property's verified details and drafts copy in your agency's style. A negotiator checks the facts, adds anything from the visit and approves the listing before publication.
Can AI match our agency's tone and style?
Yes, within limits. We set it up with examples of your listings and any style guide you have, so drafts follow your tone. The negotiator edits drafts that miss it.
Who is responsible for what an AI-drafted listing says?
Your agency, as with any listing. The rules on property descriptions and material information apply to AI drafts in the same way. We agree the checks with you before the tool is used, and your own adviser or professional body can confirm your obligations. This is not legal advice.
Does AI listing generation integrate with our CRM?
Where your CRM allows it, the tool reads property details and returns approved descriptions. Where it does not, drafts can be copied in. Scoping confirms which applies to your CRM.
How many listings can AI draft at once?
It drafts in batches, so the limit is how many your negotiators can check properly. For agencies with a lot of stock, reviewing drafts may take less time than writing each listing, which is worth testing on a sample first.
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