Reformat Labs

    AI and technology built for hospitality businesses

    Industry — Hospitality

    The best hospitality experiences feel effortless. Behind the scenes, AI can handle the volume, the repetition, and the admin - so your team can focus on the things that actually make guests want to return.

    The challenge

    What we understand about hospitality businesses

    Hospitality businesses compete on experience, and technology is increasingly what separates the best from the rest. Whether you need a guest communication tool, AI-powered demand forecasting, or a custom reservations platform, we build and operate the software that keeps your guests coming back.

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    Common pain points

    Guest enquiries and booking requests arrive across multiple channels at all hours

    Online review management and response takes significant time but drives bookings

    Staff training is time-consuming, inconsistent, and hard to scale across seasonal teams

    Demand forecasting is done manually, leading to over- and under-staffing

    Pre-arrival and post-stay communications are under-resourced

    What we build

    AI and software use cases for hospitality

    Booking and enquiry assistant

    AI agents that handle availability queries, booking requests, and room specification questions across your website, email, and messaging channels.

    Guest communication automation

    Automated pre-arrival information, check-in instructions, in-stay service requests, and post-stay follow-up - personalised to each guest.

    Review monitoring and response

    AI tools that monitor new reviews across platforms, draft responses aligned to your brand voice, and flag issues for management attention.

    Staff training content

    AI-generated training materials, service standards guides, and onboarding content - maintained centrally and deployed consistently across your team.

    Demand forecasting

    AI-assisted occupancy and demand models that improve staffing, purchasing, and pricing decisions - reducing waste and improving margin.

    Regulatory context

    How we approach compliance in hospitality

    All deployments comply with UK GDPR, including guest data handling, consent management, and data retention. Licensing, food hygiene, and accessibility requirements are factored into any application builds.

    What good looks like

    Outcomes our hospitality clients achieve

    Significant reduction in front desk and reservations admin volume

    Improved review response rate and guest satisfaction scores

    More consistent service delivery through better-trained teams

    Better occupancy management through improved demand forecasting

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    Interested in our services? Get in touch.

    Speak with one of our advisers today - no jargon, no obligation. We'll be direct about whether we're the right fit.

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    Tailored to your specific challenge
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