Exceptional people.
Proven process.
Bold ambitions.
who we are
That's not just a headline - it's who we are. Dedicated teams built from rigorously selected talent, underpinned by a proven methodology, and driven by a shared commitment to your goals.
Our story
A different kind of technology partner
We founded Reformat Labs with a simple belief: the gap between what technology can do and what most organisations actually benefit from is far too wide. We exist to close that gap - through clear-headed strategy, hands-on delivery, and a relentless focus on real outcomes.
Whether you're just beginning your AI journey or looking to scale what you've already built, we meet you where you are - with the expertise, the people, and the process to move you forward.
- Vendor-agnostic - our advice is always in your best interest
- Senior-led delivery, not junior pass-offs
- Embedded in your team, not parachuted in
YTD people retention
Average client NPS
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Longest client relationship
What we stand for
Our values
Four principles that guide every engagement we take on - from initial conversation to final delivery.
Clarity over complexity
We cut through the noise. Whether it's a technology decision or a project milestone, we communicate clearly and act decisively.
Outcomes, not outputs
We measure success by the impact we deliver for your business - not by lines of code written or hours billed.
AI-first thinking
We approach every engagement with an AI-first mindset, identifying opportunities to embed intelligence into processes and products.
Partnership over transactions
We invest in long-term relationships. We succeed when you succeed, and we build that alignment into every engagement.
Our people
The team behind Reformat Labs
Senior practitioners, not junior pass-offs. Every engagement is led by people who have done this before.
Alex Morgan
Founder & CEO
15+ years leading technology transformation programmes for global enterprises.
Jordan Lee
Head of AI Practice
Former ML engineer at scale, now helping organisations deploy AI that actually works.
Sam Clarke
Head of Delivery
Specialist in structured delivery frameworks and engineering team performance.
Riley Hassan
Principal Consultant
Strategy and technology advisor with a background in enterprise architecture.
Start the conversation
Interested in our services? Get in touch.
Speak with one of our advisers today - no jargon, no obligation. We'll be direct about whether we're the right fit.