Question 1

How do we get started?

Accepted Answer

The first step is a no-obligation discovery call  -  usually 45–60 minutes. We'll ask about your business, your goals, and the specific challenges you're facing. From there, we put together a scoped proposal with clear pricing and timelines. You won't be passed to a junior salesperson; you'll speak directly with the people who'll do the work.

Question 2

What size of business do you typically work with?

Accepted Answer

We work with ambitious SMEs  -  typically businesses with 10 to 500 employees who want to adopt AI seriously but don't have the internal capability to do it safely on their own. We also work with the UK divisions of larger international organisations. If you're a sole trader exploring AI for the first time, our AI Workshops are a good entry point.

Question 3

Do you work with businesses outside the UK?

Accepted Answer

Our primary focus is the UK market, where we have deep knowledge of the regulatory and commercial landscape. That said, we do work with international clients  -  particularly those with UK operations or who are looking to expand into the UK. Get in touch and we'll let you know if we're a good fit.

Question 4

How long does a typical engagement take?

Accepted Answer

It depends on the scope. An AI Workshop can be delivered in a single day. An AI Consultancy engagement typically runs four to eight weeks. A full application build is usually twelve to twenty weeks from kickoff to launch. We'll give you a realistic timeline in your proposal  -  we don't pad estimates, and we don't make promises we can't keep.

Question 5

Can we work with you on a retainer basis?

Accepted Answer

Yes. Our Managed Services practice is designed for ongoing partnerships  -  covering AI operations, software support, continuous improvement, and strategic advisory. Many clients start with a project engagement and move to a retainer once they've seen how we work.

Question 6

We're not technical  -  can you still help us?

Accepted Answer

Absolutely. Most of our clients don't have a technical background, and that's fine. We translate complex AI concepts into plain language and help you understand exactly what you're investing in and why. Our job is to make good decisions easy, not to impress you with jargon.

Question 7

Which AI tools and platforms do you work with?

Accepted Answer

We're vendor-agnostic. We work across the leading model providers  -  OpenAI, Anthropic, Google, and others  -  as well as application platforms, automation tools, and custom-built solutions. Our recommendations are always based on what's right for your situation, not on what we have a commercial relationship with.

Question 8

Is AI safe for our business to use? What about data privacy?

Accepted Answer

It can be, if implemented correctly. Data privacy is a core part of every engagement we run. We work within GDPR, industry-specific regulatory requirements, and your own internal data policies. We'll always tell you if a particular approach carries risk  -  and we'll help you design safeguards before anything goes live.

Question 9

Will AI actually save us money?

Accepted Answer

In most cases, yes  -  but it depends on where and how it's applied. We focus on use cases with clear, measurable ROI: time saved, errors reduced, headcount freed up for higher-value work. We don't recommend AI for its own sake. If the numbers don't stack up, we'll tell you.

Question 10

Do you build bespoke software or use off-the-shelf tools?

Accepted Answer

Both, depending on what's right for you. Sometimes the best answer is an existing platform configured well. Other times, only a purpose-built application will do the job properly. We'll always recommend the option that gives you the best outcome for your budget  -  not the one that's easiest for us to build.

Question 11

How do you charge?

Accepted Answer

Most project engagements are fixed-fee  -  you know exactly what you're paying before we start. Managed Services retainers are priced on a monthly basis, scoped to the services you need. We don't charge by the hour for project work, which means our incentive is to deliver efficiently, not to run up time.

Question 12

What's the minimum engagement size?

Accepted Answer

Our AI Workshops start from £2,500 for a half-day session. Consultancy and development projects are typically scoped from £10,000 upwards, depending on complexity. We'll be upfront about whether a project is within budget before we spend either side's time on a detailed proposal.

Question 13

Do you require long-term contracts?

Accepted Answer

No. Project engagements are scoped and paid as agreed. Managed Services retainers are typically on a rolling three-month basis  -  enough for us to deliver meaningful results, but without locking you into something that isn't working. We'd rather earn your ongoing business than lock you in.

Question 14

What happens if a project runs over scope?

Accepted Answer

We manage this carefully upfront. We scope projects in detail before we start, and we flag potential scope changes early  -  never after the fact. If something genuinely changes on your side that adds meaningful work, we'll agree a change order with you before proceeding. No surprises.

Answers to the questionswe hear most.

Interested in our services? Get in touch.

Answers to the questions
we hear most.