Write product descriptions in minutes, not days.
E-commerce AI
A product catalogue of hundreds or thousands of SKUs does not have to mean hundreds or thousands of hours of copywriting. AI generates on-brand, SEO-ready product descriptions at scale.
The opportunity
AI product descriptions - scale your catalogue without scaling your content team
Quick answer
AI product descriptions use structured product data - specifications, category, target audience - to generate on-brand, SEO-optimised copy at scale. A product description that takes a copywriter 20 minutes takes AI seconds. For catalogues with hundreds or thousands of SKUs, this is a significant competitive advantage.
Writing product descriptions is one of those tasks that is clearly important - good descriptions improve conversion, SEO, and customer satisfaction - but almost never gets done well because of the sheer volume involved. Retailers end up with thin, copied, or missing descriptions across large parts of their catalogue.
AI changes this calculation entirely. Once calibrated to your brand voice and product data structure, AI can generate descriptions for your entire catalogue in the time it would take a copywriter to write a handful.
How it works
From product data to published copy
Product data in
Specifications, attributes, category, price point, target audience, and any existing copy are fed into the AI as structured inputs.
Brand voice applied
AI generates descriptions in your defined tone - whether that is conversational, technical, aspirational, or any other style your brand uses.
SEO built in
Target keywords, appropriate length, and structured metadata are incorporated into the generation - not added as an afterthought.
Review and publish
Output goes through your quality control process before publishing - AI handles the volume, your team handles the exceptions and edits.
How we help
Working with Reformat Labs
We build AI product description systems that integrate with your e-commerce platform and product information management tools.
Deploy an AI product description agent
A custom AI tool that generates on-brand product descriptions at scale from your product data.
Build a product content automation platform
A purpose-built application that integrates with your PIM or e-commerce platform and generates descriptions in bulk.
Explore AI content generation in a workshop
A half-day session to assess what AI product description generation could look like for your catalogue and brand voice.
See our full approach to AI for retail and e-commerce businesses.
Common questions
Questions about AI product descriptions
Get in touch