From 4.5-hour response times to 90 seconds at SolarDirect
Agent Deployments — Consumer
Agent Deployments
SolarDirect
Snapshot
About this engagement
SolarDirect was generating strong inbound lead volumes through digital marketing but converting fewer than 12% of enquiries into formal quotes. The sales team was spending hours each day fielding initial enquiries, many from homeowners who were not yet purchase-ready. Genuinely hot leads were waiting hours for a response, and without a way to prioritise, every enquiry required a manual call before any judgement could be made.
Challenge
What we were asked to solve
SolarDirect's sales team had no way to prioritise inbound leads without speaking to each prospect individually. Hot leads were waiting up to 4.5 hours for a first response, and the team was burning time on enquiries that were months away from a buying decision.
Solution
How we approached it
We deployed an AI qualification agent that engages inbound leads via web chat and email within 60 seconds of enquiry. The agent asks a structured set of questions about property type, energy usage, roof orientation, and budget, scores lead quality, and routes qualified leads into the CRM with a pre-populated quote estimate. Unqualified leads are enrolled into an automated nurture sequence.
Average lead response time dropped from 4.5 hours to under 90 seconds. Quote conversion from enquiry improved from 12% to 29%. The sales team now spends their time exclusively on qualified, purchase-ready prospects - more than doubling the number of quotes issued each week.
Results
The numbers that tell the story
Why us?
Why clients choose Reformat Labs
SME-focused by design
Our practice is built around the realities of growing businesses, not enterprise budgets. Every framework and engagement is calibrated to what works at your scale.
Vendor-agnostic, always
No reseller agreements, no preferred vendors, no margin incentives. Our only interest is finding the right solution for your specific situation.
Outcome-led, not hour-led
We scope work tightly, avoid unnecessary complexity, and stay focused on what will genuinely move the needle - not what looks impressive in a report.
End-to-end capability
From first AI workshop to production deployment to ongoing managed operations, we cover the full journey without you needing to assemble a patchwork of specialists.
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