3x more campaigns shipped at Bloobloom - same team, same budget
Agent Deployments — Retail
Agent Deployments
Bloobloom
Snapshot
About this engagement
Bloobloom's three-person marketing team was responsible for writing product descriptions for every new frame, as well as weekly email campaigns, social copy, and promotional content. As the product range grew, the workload became unmanageable. New product launches were being delayed by content bottlenecks, and campaign quality was being compromised as the team rushed to keep pace with trading demands.
Challenge
What we were asked to solve
Bloobloom's marketing team was writing all product descriptions, email campaigns, and social content manually. As the range expanded, the bottleneck was delaying product launches by up to four days and stretching the team too thin to maintain campaign quality.
Solution
How we approached it
We built an AI content workflow that takes a product brief and specification sheet as inputs and generates on-brand product descriptions, email sequences, and social captions in Bloobloom's established tone of voice. A structured human review step was built in before anything goes live, keeping quality control firmly with the team.
Time to publish new product content dropped from four days to the same day. The team shipped 60 product launches in the quarter after rollout - compared to 22 in the same period the previous year. Overall campaign output tripled with no change in headcount.
Results
The numbers that tell the story
Why us?
Why clients choose Reformat Labs
SME-focused by design
Our practice is built around the realities of growing businesses, not enterprise budgets. Every framework and engagement is calibrated to what works at your scale.
Vendor-agnostic, always
No reseller agreements, no preferred vendors, no margin incentives. Our only interest is finding the right solution for your specific situation.
Outcome-led, not hour-led
We scope work tightly, avoid unnecessary complexity, and stay focused on what will genuinely move the needle - not what looks impressive in a report.
End-to-end capability
From first AI workshop to production deployment to ongoing managed operations, we cover the full journey without you needing to assemble a patchwork of specialists.
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